Shannon James: Macanudo Marvelous

Using her sex appeal to help bolster interest, Shannon James attended the Macanudo millionaire contest launch at Club Macanudo n New York City on Tuesday (July 13).

The 23-year-old former Playboy Playmate of the Month was looking fabulous as she joined General Manager of Club Macanudo, Mauricio Cordoba, and Director of PR of General Cigar Co INC, Victoria McKee Jaworski, for the day’s press duties.

Tweeting about the afternoon Big Apple outing, Miss James wrote, “Doing press and media for the Macanudo Millionaire contest in NYC. I’ll be heading to Chicago this afternoon!”

As for the contest, a press release states: “One first prize winner from BestCigarPrices.com will receive the ultimate guy prize: a three-day Las Vegas trip for the winner and a friend, VIP treatment at the Palms Casino Resort and a night at the world’s only Playboy Club, and the chance to win the $2,000,000 grand prize.”

With entries being automatically made by making a Macanudo purchase from BestCigarPrices.com, the contest ends August 31, 2010 at 11:59 PM EDT.